Well, Gates is able to pump as much money as he wishes into it. But would that get him more fans? I doubt that.
The console still doesn't have the games that'd make people buy it.
It's only strength point is Halo.. And most people prefer PC FPS anyway.
FF? They have JUST gotten FF11. People have already played it on PS2 and have gotten bored with it.
DOA? Yeah sex sells, but I won't buy a whole console for it.
Of course this remains my personal opinon on why I think 360 fails

So no offense to xbox and M$ fans..