Whats that got to do with movies?
Well, think of it this way....
The best gaming processor, just combined with one of the leading graphics manufacturers.
Each will have access to the others engineering
Which only means better / faster / smoother / longer / (yes yes...doing the daft punk song!) graphics!
Movie's wont be affected much, but games with movie like animations should be a couple of steps closer
I liked the logo they used
