DVD Releases in India to use DivX
DivX has announced today that they have secured a partnership with India based UTV to distribute DVD media containing DivX encoded movies. DivX who are the digital entertainment company that produce their namesake file format, will license the technology that allows a distributor to encode several high-quality and secure movies onto a single disc. The main drawback of such a technique is playback devices (such as DVD players) must be DivX-certified in order to read and understand these discs.
Ronnie Screwvala, CEO of UTV said "As new technologies emerge to give consumers greater control and more choices in viewing entertainment content, UTV is very happy to partner with DivX. Distributing our content in the DivX format will give our consumers more options. Our goal is to enable our users to enjoy more content, quality and value in entertainment whenever and wherever they choose."
Whilst Aparna Vashisht-Rota, Business Development, at DivX, Inc. commented, "By partnering with UTV, DivX can continue to expand and reach the global community in effort to create and build a better media future for consumers everywhere."
UTV concentrate their movie distribution business within India, holding the rights to hundreds of titles from both Bollywood and Hollywood. The first titles to be released on DivX DVDs include: The Myth, Swades, Main Meri Patni Aur Woh, Sin City, Unleashed and Pulp Fiction
