I got really excited about the
Sony Reader the first time I read about it a couple of months ago.
Sony has almost lost its place in the portable music player market to iPod despite inventing the technology with the first Walkman. So they decided to create demand in another place.
I think there's a real need for a device that lets you read ebooks on the go in a way that is book-like. The Sony Reader has great features, and the focus of R&D was to bring the experience as close to actual book reading as possible. (For starters its almost the size of a paperback albeit lighter and very very sleek.)
The Readers are selling only in the US for now - through Borders (which recently opened its first branch in Dubai at the Mall of the Emirates) and the Sony Style US stores.
Read more
here